Sony XBR-52LX900 52-inch 1080p 3D LED HDTV - NEW

Get yourself ready to experience the ultimate in Sony picture quality with the BRAVIA® XBR52LX900 LCD HDTV with 3D. Designed to deliver outstanding Full HD 1080p resolution, this hi-def TV features advanced Dynamic Edge LED Backlight technology for unbelievably high contrast levels, deep blacks and bright whites. It also features Motionflow™ PRO 240Hz for crisp, fluid motion in fast-action scenes. And then, when you're ready for it, transform your entertainment and enjoy 3D movies, sports, and videogames in Full HD 1080p when you add the Sony 3D Sync Transmitter and 3D Active Glasses.

Here's just a sample of what you'll experience:

BRAVIA Sync gives you control of all the features within your home entertainment system with no more than a single remote control. And, as a helpful partner in protecting mother earth's environment, there's a broad range of environmentally friendly Eco Features, as well. From energy-saving LED lit screens to sensors that automatically adjust ambient light levels or switch off the TV when no one is watching, the newest BRAVIA XBR52LX900 3D HDTVs are packed with environmentally-friendly innovations, which will help in conserving energy and might even save you some of your hard earned dollars.

An additional new BRAVIA feature includes Freeview HD, which offers the new free High Definition channels through your TV aerial with no need for a satellite dish, no contract and no subscription fees? And, that's going to save you even more money. But, it gets even better than that with Freesat. With your access to over 140 free TV and radio channels, including over 70 hours a week of free HD TV, Freesat is the simple, satellite-based way to switch over to digital TV.

xbr-52lx900 LED 3D HDTV

BRAVIA Sync lets you play or adjust the settings on your Blu-ray Disc™ Player, home theatre sound system, Handycam® or other BRAVIA Sync enabled device - and, of course, your BRAVIA XBR52LX900 3D HDTV - all from just one remote control. And, it makes little difference whether you're watching a movie, action-filled sportscast, playing a video game or simply looking at family photos, Scene Select gives you a choice of specially optimized sound-and-vision settings to perfectly match your entertainment. You'll always get the perfect viewing experience.

The XBR52LX900 3D-ready (with the addition of Sony Active Shutter Glasses and transmitter, both sold separately) full HD (1920 x 1080p) models feature Dynamic Edge LED Backlight, Motionflow™ PRO 240Hz, and BRAVIA Engine™ 3 full digital video processor for sharp, vibrant, life-like images.

Other impressive features include:

• Ambient sensor
• USB Wireless-LAN adapter for easy wireless network connection (sold separately)
• BRAVIA Internet Video
• USB and DLNA photo/music/video playback

Sony XBR52LX900 Innovations

From the innovators of high tech electronics equipment to the producers of 3D films and animated games, Sony is leading every stage of the 3D revolution. The leveraging of its advanced technologies and overwhelming engineering expertise, in the leading-edge BRAVIA XBR52LX900 3D HDTV, is creating an immersive, at-home viewing experience with video images so realistic, you feel like you've been teleported directly into the action. And, it makes no difference whether you're watching a movie or an action-packed sportscast, you'll experience an incredibly fluid and realistic viewing experience. In addition, experience an leading-edge, Monolithic Design via the OptiContrast panel. As you're viewing, the on-screen images appear to float right on top of the glass. Turn the set off, and the picture seemingly fades away. And to further ensure that nothing distracts your viewing pleasure, the OptiContrast panel also works to improve picture accuracy while reducing any annoying glare and reflection.

Now you can participate in exciting, ultra-realistic 3D movie action, all from the comfort of your very own home theater. From the moment you put on the 3D active glasses until the closing credits, you're transported into the depths of a magical new 3D world without any limitation to your imagination. The very latest of Hollywood's blockbusters look undeniably amazing in Sony 3D, and the excitement isn't even close to coming to an end there. The evolution of 3D has also reached the world of television, sports and video games. The availability of 3D Blu-ray movies and 3D video game titles is rapidly increasing, and ESPN has already committed to 3D broadcasts of many upcoming major sporting events including the BCS National Championship, Summer X Games and a long list of high profile college and professional football and basketball games.


So, let's look into exactly how all of this stuff works, when you include that extra dimension:

Let's start first of all with some of the basics. Since our eyes are spaced apart, each eye sees things at slightly different angles. Our brains then combine the two angles, giving us true depth perception. Making it possible to create that same sense of distance and realism on a TV screen, 3D technology displays high speed synchronized left and right eye images, delivering the most realistic 3D experience imaginable. And, since each frame you see is shown at Full HD resolution, the 3D action comes alive with razor-sharp detail.

Yep, it is indeed amazing.

All you need to do is put on the 3D Active Shutter Glasses and watch as images seem to leap right out of the screen and into your living room. Sporting high-speed synching with 3D images and an ultra-high contrast ratio, these glasses greatly reduce unwanted "ghosting" effects known as crosstalk. Adjustable and comfortable, they are designed with side panels to block out excess light that creates the annoying glare that you experience with other types of glasses. And, yes, they actually do fit over top of your prescription eyewear, so there's never any concern about using your vision correcting glasses. They also feature extended life batteries that can retain useful power for up to 100 hours.

Consequently, from the lens to your living room, Sony is there. In fact, 3D really does begin and end with Sony. Movies are shot with Sony cameras, distributed by Sony, and enjoyed on Sony products. So, without any further delay, go ahead and investigate the all of the reasons why Sony is your end-to-end 3D solution. No longer just a vision or dream, 3D TV is finally here and we've shown you why there's no one else who can bring it home like Sony. Now, immerse yourself in the ultimate Full HD wide screen experience with the new Sony BRAVIA XBR52LX900 3D HDTVs.

So, have a look at all of the details, COMPARE the PRICES and then see for yourself what a truly impressive value the Sony XBR-52LX900 3D HDTV really is.

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